She’s well known in the beauty industry for her extremely dark complexion. As one of the current top beauty influencers, he also became the first ever male star ambassador of Maybelline. Taylor Wynn @taylorwynn 168,000 followers, 86. We’re back again with the Top 10 Beauty Influencers for the year, looking at the most influential beauty personalities of 2015. For more tools to help you get your beauty influencer program underway, you can check out these additional resources: Whether you are just getting started with influencer marketing or already have your program in place, this guide gives you the tools to get the return on investment your C-level will love. She has gained popularity on social media for her beauty, lifestyle, and fashion tutorials and advice vlogs. To pursue her passion as a makeup artist, she left behind a career in finance. She has over 1 million subscribers on YouTube, and more than 460K followers on Instagram. Your influencers will be some of your best collaborators since they’ve built a career on creating compelling content. Her bold style makes her one of our favorite beauty influencers of the year. Does the influencer have excellent engagement metrics or only. Lastly, beauty influencers are advocates for self-esteem (regardless of size, color, age, or gender) and other social causes. Amra Olevic Reyes @amrezy 5.9 – million followers, 13. To turn her childhood dream into a reality, she launched her own Cosmetics brand Dominique Cosmetics. She started her YouTube channel in 2008 and years later she founded her own beauty brand Makeup Geek. She advocates for victims of fat-shaming and promotes fashion as a way to love one’s body regardless of size or age. She has amassed more than 281K Instagram followers and 269K YouTube subscribers. Joanna Spicer is the leading social media personality who rose to fame for her eponymous YouTube channel. Any brands that wish to adorn their products with this artistry may be a good fit for beauty influencers. Beauty, health, and skincare enthusiast Roxette Arisa is well known for her eponymous YouTube channel. Melisssa Alatorre @melissaalatorre 283,000 followers, 76. From blow-dry hair brushes to butt implant underwear, Shannon is delighted to test any product and offer straightforward advice to viewers. Fans especially love when Nikkie teams up with her fiance for shared makeup experiences. Though male, he offers helpful tutorials for men and women alike. 1. Beauty Influencers to Follow in 2021. She connects with her audience via, Most active on TikTok, Dasia also engages her followers on, Among the most popular beauty and LGBTQ-advocate influencers is Jeffree Star. Lacquer, SimplyNailogical is no doubt one of the top beauty influencers of the nail care industry. As per the report of Glamour, everything touches by Jaclyn Hill sells out quickly. Kandee Johnson is one of the earliest YouTube makeup and skincare influencers who’s widely known for her incredible talent and charming personality. List of 100 Top Beauty Influencers to Follow in 2020 . Here, we’ve outlined the 100 top beauty influencers that you should be following in 2020. Rocio Cervantes @rocioceja_ 221,000 followers, 80. 15 of the Best Beauty Influencers in 2020 Influencer #1: @ashghotcakess. He is a self-professing “Makeup Magician” and engages more than 17 million followers on YouTube. Amanda Steele @amandasteele 2.5 – million followers, 23. Find top Instagram Beauty influencers to work with. Alissa Ashley @alissa.ashley 1.1 – million followers, 45. Top 10 Beauty Influencers in Youtube Philippines 2020 Summer McKeen @summermckeen 2 – million followers, 27. Strashme aka Ashley Strong is a beauty and cosmetics influencer from Alaska and has more than 558K followers on Instagram. ... plus collabs with the best brains in the industry. She’s not afraid to use sparkly lime green colors against mesmerizing pink hair. The beauty influencer rich list 2020. Kristin Johns is an American YouTuber popularly known for her beauty and lifestyle vlogs. You can also find her on, One of the hottest beauty TikTok influencers today is Anna O’Brien. She has more than 2.7 million subscribers on YouTube and 1.2 million followers on Instagram. Top 100 Food Influencers in 2020 List . Makeup artist Nam Vo is widely known for her signature style called the Nam Vo Glow. Top Beauty Social Media Influencers. She has 957K subscribers on YouTube and 277K followers on Instagram. 15 of the Best Beauty Influencers in 2020, Ashley Quiroz is a fearless, accomplished makeup artist, beauty influencer, and mother of two. Chiara Ferragni @chiaraferragni 20.1 – million followers. Her social media success led her to collaboration deals with big cosmetic brands like Too Faced, MAC Cosmetics, and Benefit Cosmetics. She is known for her collection “Song of Style”. Jackie Aina. In 2018, Summer’s huge success led her to land a role in the hit teen web series After-schooled. Marketing. Genelle Seldon @genelleseldon 473,000 followers, 57. As a teenager, Nikkie struggled with gender identity and suffered ridicule from peers. Claire Marshall @heyclaire 683,000 followers, 53. Press Release American Influencer Awards Names Top Beauty Influencers and Creators for 2020 Published: Dec. 7, 2020 at 10:07 a.m. Gabriel Zamora is a YouTube star and social media influencer, recognized for makeup tips and tutorials, product reviews, challenges, vlogs and Spanish videos. Her original tutorials, honest reviews, and relatable content managed to grow her social media community to over 4 million followers. Some of these influencers use exceptionally creative techniques for giveaways, product reviews, or tutorials. Marcan is particularly skilled at comparing full glam looks with a natural glow. This overlap is especially true for fashion accessories like jewelry or headwear. Style blogger Stephanie Liu Hjelmeseth is pursuing a spirited life of style and adventure through her blog, Honey & Silk. . As a business owner, it’s important to be familiar with influencers in your niche. He is known for “TheMasterClass” and “TheMasterClass” which inspire many makeup fans and enthusiasts. Beauty is big business on social media, with many content creators offering their top tips and skincare regimens. Your goals will determine what kind of beauty influencer is the best fit for your brand. Let’s start with beauty influencers. While she enjoys over 3 million followers on, Nikkie de Jager is a Dutch beauty influencer famous for her informal makeup tutorials. Trust is a top concern. She has worked as an ambassador for Butter London. But those are not the only organizations that can benefit from these creative brand ambassadors. She has accumulated more than 3.5 million subscribers to her channel. Lauren Conrad @laurenconrad 6.1 – million followers, 11. Mario Dedivanovic – a top beauty influencer in the makeup industry. SaraBeautyCorner @sarabeautycorner 352,000 followers, 67. Please note that while celebrities like the Kardashians and Shay Mitchell of Pretty Little Liars fame have infiltrated beauty influencer marketing due to their built-in audience, we’ve decided to keep this list limited to beauty influencers who are almost exclusively dedicated to, for lack of a better word, influencing. She’s uploading makeup products reviews and beauty tutorials on her self-titled YouTube channel. All rights reserved. She has amassed more than 944K YouTube subscribers and 170K Instagram followers earning her a place in our top beauty influencers list. Our List of the Top Up and Coming Beauty Influencers of 2020 The concept of influencer marketing is more than just a fleeting trend. Marlena Stell @marlenastell 718,000 followers, 52. Gen Z adults struggle to trust influencers. , “it’s impossible to watch one of Ellie’s videos and not want to wear all the colourful makeup at once.”, Wayne Goss is a makeup artist and beauty product tester. Penelope Gwen @pennold 303,000 followers, 74. She started her career with Sephora and then later on hired by MAC Cosmetics. Ellie Addis doesn’t just “do makeup,” she paints pictures of flowers and paw prints on her face. Cohl is a competitive cheerleader who became a state champion and 7-time national champion. Despite her corporate success, Michelle maintains her personal brand with surprising authenticity on YouTube and Instagram. Pro Oreo Eater and Puppy lover Jkissa is a LA based beauty guru and makeup artist who has over 292K followers on Instagram and 342K subscribers on YouTube. All in all, TikTok, which is known as an increasingly rising social medium, provides lots of … Her make-up tutorials and lifestyle posts are not only informative but also stunning. To recruit a crack team of beauty influencers for your brand, you should answer the following questions. Beauty is big business on social media, with many content creators offering their top tips and skincare regimens. He’s famous on social media for sharing unbiased product reviews and a variety of makeup skills & tutorials. While we can’t tell the exact amount of influence that each of these accounts has, we list the 40 accounts with the most followers. TikTok and beauty are two popular topics these days, while each of them can be controversial. Not only generic Instagram influencers but also others who have carved their niches such as fashion and lifestyle influencers. Forbes nominated her as the most powerful influencer in the world in year 2017. American model and a makeup influencer Emily DiDonato is well known in the fashion industry; she has been working as a model for almost 10 years. Her channel, TheBeautyBox1211, became known on YouTube not only because of her beauty reviews. Naomi Giannopoulos @vegas_nay 6.7 – million followers, 9. Huda Kattan is an Iraqi-American makeup influencer turned entrepreneur who founded one of this generation’s biggest beauty brands—Huda Beauty. Kristin Johns @kristinjohns 644,000 followers, 55. She’s changing the game in YouTube makeup community and her makeup videos are absolutely entertaining to watch. American Influencer Awards Names Top Beauty Influencers and Creators for 2020. She is also a full-time mom and founder of, Christen began providing makeup tutorials for her high school classmates. She’s both an Instagram model and a makeup influencer that has garnered a lot of fans on both platforms. Makeup By Mario @makeupbymario 7.6 – million followers, 8. Showing us everything from makeup tutorials to skin care routines, these 6 Irish Beauty influencers are worth a follow in 2020. She is well known for featuring in the MTV reality series “Laguna Beach: The Real Orange County” and the spin-off series “The Hills.”. She has gained 304K subscribers on YouTube and 126K followers on Instagram. Deputy Editor. Sampling a host of makeup and nail products, Phan offers makeup tutorials, along with skincare and beauty tips. Everyone needs some Patrick Starr in their life. You can find Ahliyah on YouTube, Instagram, TikTok, Twitter, and Pinterest. When it comes to nail-related content, SimplyNailogical is your gal. Find top beauty Instagram influencers in Australia in 2020. Raye Boyce @itsmyrayeraye 1.5 – million followers, 38. As stated in her YouTube channel, she is “The Mother of Draguns”. Diana Saldana is a popular beauty model and blogger who’s famous for her self-titled YouTube channel. She has gained more than 1 million subscribers on YouTube and 328K Instagram followers. Desi Perkins @desiperkins 4.1 – million followers, 19. In 2017, the beauty guru and makeup influencer launched her own line called Laura Lee Los Angeles. Safiya is a beauty influencer based in the United States. An Italian entrepreneur, fashion influencer and designer, Chiara Ferragni, started her own fashion blog, The Blonde Salad, in 2009 that has turned into a global retail business. Due to her partnership with big brands and stunning makeup looks, she is one among the most famous makeup influencers. Beauty Influencers – US – February 2020 Beauty, Personal Goods and Toiletries Consumer Reports Electrical Goods Media, Books And Stationery Retail North America $ 4,533.00 Excl. If your brand is considering working with a beauty influencer, here is our line-up for the top beauty influencers in 2020. She is also one of the top 20 beauty bloggers and Instagram influencers in the world. Chiara Ferragni @chiaraferragni 20.1 – million followers, 2. Rosa is one of the top NYC influencers and a makeup artist who is becoming popular among community for her makeup tutorials, tips & tricks, hauls and more. She has 9.5 million subscribers on YouTube and a huge fan following on Instagram. Without any doubt she’s one of top beauty influencers and she has amassed a huge following, a whopping 4 million followers on Instagram alone and counting! Deepica Mutyala @deepica 281,000 followers, 78. Find out who is the #1 Beauty Instagram creator in Germany in 2020 and get a list of the most popular Instagram accounts. Beauty Influencers to Follow in 2021. They may be even more effective for your brand than "famous" influencers. He is in charge of YouTube-based beauty competition, instant influencer, a series of makeup challenges. Beauty brands in particular are responsible for this growth. All rights reserved. These engagement metrics will help you sort true influencers from fake influencers. The grown-up British beauty pros we follow on Instagram. Tamira Laboy @tamirajarrel 37,200 followers, 97. MakeupByJesi @makeupbyjesi 123,000 followers, 91. Beauty influencer and compassionate YouTuber Madelynn De La Rosa is highly recognized for her classic fashion and vegan lifestyle. Rachel Claire Levin is an American YouTuber and makeup and skincare influencer, known for her YouTube channel RCLBeauty101. Now, not only are fashion and beauty influencers able to share their passion, but they can make a good living with it, too. With over 5 million subscribers across her social media platforms, Amanda is considered as one of the most sought-after and one of the top beauty influencers of her generation. shudu.gram For the last couple of years we’ve seen a huge increase in CGI influencers and in 2020 their influence is only set to rise. She debuted on her self-titled YouTube channel in 2013, which has gained over 4 million loyal Larlees to date. Haley Wight @cosmobyhaley 877,000 followers, 50. With over 500,000 followers on TikTok and nearly a million fans on Instagram, Danielle delights audiences with a wide variety of makeup styles. He showcases makeup and skincare tips on his social channels, including, of her hobby-turned-career, “Makeup means an escape. ... Mrunal is a mainstream beauty and makeup Instagram influencer. If you like glamour and cornrows, Dasia Janae is the best in the beauty influencer space. Her gorgeous blue eyes and generous spirit propelled her to the top of the fashion world. Here is a run-down of the highest-earning Instagram and YouTube celebrities per post © Grin Technologies Inc. 2020. She earned her social media influence by simply being herself—sharing realistic but ultimately empowering content. Kayley Melissa is a hair braiding enthusiast and YouTube content creator who has attained more than 1.4 million subscribers through her creative and cozy hairstyles videos. Her veritable treasure trove of beauty tips, tricks, and hacks on Instagram & YouTube are making her extraordinary in the industry. If you’re a cosmetic brand looking for a top beauty … Latha Sunadh. Wayne spreads his British charm on. Ashley Quiroz is a fearless, accomplished makeup artist, beauty influencer, and mother of two. Briana Marie @bmarie___ 147,000 followers, 87. Dulce Candy @dulcecandy 1.1 – million followers, 47. Becky G @iambeckyg 25 – million followers, 4. Last Updated Feb 1, 2021 ... Bio Creator ⭐️ Beauty Blogger #SephoraSquad 2020 ☁️ a dose of beauty and humor ☀️ mental health advocate ⭐️ #showmeyourwatershot shop all my discounts codes below! After partnering with family members, Huda Beauty products now line the shelves of mainstream cosmetics retail stores around the world. Most popular hashtags: #sydney #sydneystyle #sydneylife. Read on to discover all the 100 top beauty influencers on Instagram and YouTube that you should be following in 2020. These are the best of the best of beauty bloggers and vloggers in the Philippines. Tax She comes among the top beauty influencers of India. Find top beauty TikTok influencers in 2020. Nikkie de Jager @nikkietutorials 14 – million followers, 7. She is known for her self-titled YouTube channel featuring all things beauty. She launched her YouTube channel in 2012 and gained 742K subscribers. Later in life, she returned to college and began her beauty influencer career. Cosmetics companies are the most common brand category to hire beauty influencers. Melissa Alatorre is a Mexican-American pro makeup artist who has earned 653K subscribers on her YouTube channel and 283K followers on Instagram.
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